With the launch of Alain Pinel Realtors (APR) in 1990 came a new way of thinking, in essence Alain Pinel launched a revolution in Bay Area real estate.
 APR was the first real estate firm to embrace the idea that improvement comes by taking risks, innovating, adapting to change, and continually questioning assumptions.- APR was the first to invest in their brand, recognizing the power of high-quality marketing materials to attract notice, communicate values, articulate the APR brand promise, and create memorable impressions among agents, clients, and the industry.
- APR was the first to recognize and leverage the advantages delivered by cutting-edge information tools. The apr.com website was launched in 1993, even before most technology companies had public websites.
- APR was the first to embrace a code of best practices that set a foundation for consistent excellence over time.
Since APR's founding in 1990 they have adhered to the principles of their founders. It goes without saying that the APR way of doing business has paid off in a reputation for integrity, style, and stability through change. The APR history is simply the basis for their future, and by every indication, APR will continue to be the top selling independent brokerage throughout California.
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